In 2019, ARC data showed a record number of passenger trips, and by all indications, 2020 was poised for more growth. However, in March of 2020 air travel came to an almost complete standstill, with new ticket purchases down more than 90% compared to 2019 levels. As we saw air travel take a rapidly declined, Airlines for America (A4A) took a proactive approach to help air travel the pandemic by launching the Fly Healthy, Fly Smart campaign. The Fly Healthy, Fly Smart campaign educates travelers on the enhanced cleaning and procedural changes U.S. airlines have implemented as well as raising awareness for the traveling public on how to prevent the spread of COVID-19.
In this episode, Rebecca Spicer, Senior Vice President of Communications at A4A, discusses the Fly Healthy, Fly Smart campaign as well as what airlines and other suppliers can do to encourage travel recovery, particularly in the corporate segment.